ABOUT US:

Mendoza Baseball Academy is an online baseball development program dedicated to helping high school baseball players elevate their game and land college scholarships without relying on expensive recruiting services.

Visit our website here

We blend professional coaching expertise with a supportive and results-driven environment. Our mission is to provide high school athletes with education, mindset development, and structure to thrive on and off the field.

We’ve empowered hundreds of players to improve their skills, stand out to college recruiters, and achieve their dreams of playing at the next level.

ROLE:

As the Thumbnail Designer for the Mendoza Baseball Academy, you'll play a key role in elevating our digital presence and engaging our audience on platforms like YouTube.

Your primary mission will be to craft eye-catching, high-quality thumbnails that reflect the essence of our video content and appeal to our target audience of players and parents.

This role requires both creativity and strategy, as you design thumbnails that align with our brand identity while standing out in a competitive digital space.

You'll collaborate closely with our content and marketing teams, leveraging your design expertise and knowledge of social media trends to increase click-through rates, video views, and overall engagement, contributing directly to the academy's growth and influence.

KEY RESPONSIBILITIES:

Collaborate with content creators, marketing, and media teams to align on video content and branding requirements.

Design engaging, visually appealing thumbnails for YouTube, adhering to brand guidelines to boost click-through rates.

Use design tools like Adobe Photoshop, Illustrator, or similar software to create thumbnails.

Conduct A/B testing of different thumbnail designs to determine the most effective visuals.

Stay updated with YouTube's best practices and emerging design trends.

Work closely with video editors to ensure alignment between video content and thumbnail design.

Provide regular updates and communicate efficiently using tools like Slack and Notion.

Participate in regular meetings with various departments to understand needs and priorities.

Monitor performance metrics of thumbnails and report to the relevant team regularly.

Maintain high quality and consistency in all thumbnails, revising as needed.

QUALIFICATIONS:

Minimum of 3 years of experience in graphic design, with a focus on YouTube thumbnail design.

Proficiency in Adobe Photoshop, Illustrator, or similar design software.

In-depth knowledge of YouTube's platform, including design specifications, trends, and best practices.

Excellent communication, creativity, and collaboration skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Experience with A/B testing and data analysis for design optimization.

Willingness to work remotely and adapt to Eastern Standard Time.

A portfolio demonstrating relevant thumbnail design experience.

Exceptional ability to communicate effectively in English, both verbally and in writing.

MEASURES OF SUCCESS:

Production & Efficiency: Deliver xx of thumbnails per week, adhering to set deadlines without compromising quality.

Click-Through Rate (CTR): Achieve and maintain a CTR of xx% or higher on all designed thumbnails.

View Count: Contribute to a xx% increase in view counts for videos with newly designed thumbnails.

Conversion Rate: Attain a conversion rate of xx% for marketing or sales videos, indicating the effectiveness of the thumbnail in driving desired viewer actions.

Feedback and Revisions: Limit the number of thumbnail revisions to no more than XX per design, indicating initial design alignment with requirements.

Brand Consistency: Achieve an "Exceeds Expectations" rating in regular brand consistency evaluations for thumbnails.

HOURS:

The company operates in Eastern Standard Time.

SALARY:

To be determined based on experience and qualifications.

BENEFITS:

Work-life balance by working 100% remotely from anywhere.

MENDOZA BASEBALL ACADEMY CORE VALUES:

Extreme Ownership - To blame someone else is to admit you are powerless. We go above and beyond, taking full responsibility for our actions and outcomes. If someone else falls short, it’s on us to rely on them without ensuring the task was done right. Complaining and excuses are unacceptable. In the words of Jocko Willink, “Leaders must own everything in their world. There is no one else to blame.”

Efficient Process - We prioritize streamlined and effective workflows to maximize productivity and minimize wasted effort. By embracing innovation and refining our methods, we ensure our academy operates at peak efficiency, delivering top-tier results.

Simplification and Systemization - We focus on identifying the root cause of challenges and develop streamlined systems to address them permanently. While it’s tempting to add complexity in the pursuit of progress, we prioritize simplicity and efficiency, believing that less can lead to more impactful results. In the words of Bruce Lee, “It’s not the daily increase but the daily decrease. Hack away at the unessential.”

Radical Transparency - Transparency is the foundation of trust, and trust is the cornerstone of strong teams and successful companies. By openly sharing our strengths and flaws, we foster deeper connections and build a stronger, more resilient organization. Remember, as Brene Brown said, “Clear is kind. Unclear is unkind.” Being transparent, even when it’s uncomfortable, ultimately leads to greater trust and success.

Community First - Players come to us with their vulnerability of wanting to learn and play in college. It is our responsibility to teach them with trusted and valuable information to help guide them in a direction of growth.